Web Analytics All Over Again: What's Old, New, Tried and True

Presenter: Jim Sterne
Broadcast on Thursday, October 20, 2005
Duration: 90 minutes
Cost: $129

In 2004, Jim Sterne brought us the highlights from the Emetrics Summit - three days in Santa Barbara and three days in London. This year, he's doing it again. What's happened in the interim? What new issues are we dealing with? What old ones have new solutions? What makes for a best practice in measuring online success these days? Jim shares learnings from CBS, Dell, Forrester Research, the Internet Advertising Bureau, Intuit, Jupiter Research, Lastminute.com, Microsoft, Yahoo! and more.

From the stories of these successful companies, you will learn practical approaches you can apply in your Web organization, taught by Jim Sterne, a leading Web analytics consultant and Senior Contributor to MarketingProfs.

You Will Learn

Today’s top ten Web analytics problems
How to align the Web function with the business strategy
How to select Web analytics tools
The practical side of implementation
How to managing multiple site updates every day
How to convince upper management to fund the effort
How to convince your business colleagues to use the data
How much you need to worry about cookies
Why a job in web analytics puts you in line for a C-level position

Who Should Attend

Marketing professionals responsible for a web site at all levels in all industries.

About The Presenter

Jim Sterne produced the world’s first “Marketing on the Internet” seminar series in 1994. Today, Jim is an internationally known speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and Internet entrepreneurs, Jim focuses his twenty years in sales and marketing on measuring the value of a Web site as a medium for creating and strengthening customer relationships. He has written five books on Internet marketing, advertising and customer service including, his most recent, Web Metrics: Proven Methods for Measuring Web Site Success. Jim produces the annual Emetrics Summit in Santa Barbara and London (www.emetrics.com).

What Participants Said

Of the participants who evaluated this seminar, 71% would recommend it to a colleague. Some of their comments:

"The content presented in this seminar will change the way you look at web analytics and how we approach the process of optimizing our website."

"Good seminar for those in the trenches trying to justify their websites from a corporate standpoint."

"I attended a web analytics seminar back in June (traveled to New Orleans for the event) that was hosted by another vendor. The seminar was terrible. Today's presentation restored my faith in web analytics. The presenter was organized, knowledgeable and passionate about this field. I look forward to hearing more from Jim Sterne."

"Very good, well-constructed overview with several key insights on how Web metrics can (and should) be used across the business. Very good use of my time. I especially appreciate that these [seminars] are more than a sales job for someone's product."

"Sterne provides information even an experienced Web analyst can benefit from."

"It's a good high level understanding of how to sell the idea of web analytics within an organization. But if your organization has already bought in, but doesn't know what to do next, then it's probably not the right fit."