Take 10: Your Guide to Translating YouTube Metrics Into Insights
- Michael Miller
- Fri., Nov. 5, 2010, 11am ET (8am PT)
- 10 minutes
Figuring out how to measure social media campaigns is a common frustration among marketers. But there is a treasure trove of useful information about viewers including demographics, interests, and behavior, to be had from sites like YouTube—if you know where to look.
Learn how to access the right data so you can slice and dice it to better understand which videos are working, and which could benefit from a little reconstructive surgery. It's all covered in this short but comprehensive tutorial presented by online marketing specialist Michael Miller.
Michael Miller is the author of more than 100 non-fiction books published in the past two decades. Collectively, his books have sold more than one million copies worldwide. His best-selling titles include YouTube for Business (Que, 2008), Teach Yourself YouTube in 10 Minutes (Sams, 2009), Online Marketing Heroes (Wiley, 2008), and The Complete Idiot's Guide to Search Engine Optimization (Alpha Books, 2009). Michael worked almost 20 years in retail and corporate marketing environments before switching to writing full time in 1999. Throughout his career, Michael has established a reputation for practical advice, technical accuracy, and an unerring empathy for the needs of his readers.
Who Should Attend?
This PRO webcast is for time-pressed marketers. If you don’t like taking notes, you’ll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.
What Will You Learn?
- How to identify your most popular and most engaging YouTube videos
- How to understand who's watching your YouTube videos
- How to pinpoint where and how viewers find and watch your YouTube videos
- To discover which portions of a video are successfully holding viewers' attention, and which are not
About our Take 10 Program
In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO Membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.