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'Where's Waldo?' Getting Found and Gaining New Business on LinkedIn

Presenter:
Mark Amtower
Moderator:
Valerie Witt
Broadcast:
Thu., Oct. 14, 2010, 12pm ET (9am PT)
Length:
90 minutes
Rating:
This online marketing seminar received 4.5 star(s)

What can you do to make certain you are easily found by the people who need your product or service, instead of blending in with a bunch of lookalikes and being nearly impossible to find like Waldo in Where's Waldo?

LinkedIn is an almost perfect venue for attracting the customers you want for your business, regardless of what you do. With 75 million members, more than 600,000 groups, and many ways to differentiate yourself and your business, you can migrate from just a "face in the crowd" to subject matter expert, or even thought leader. This seminar provides tactics you can start using immediately, from someone who uses LinkedIn successfully every day. No platitudes, just actionable information from the front lines.

Presenter

Mark Amtower
Consultant, speaker, author, radio host and LinkedIn Black Belt, Mark Amtower is a leading expert in marketing to the government. He started Amtower & Company in 1985 and established himself early as a thought (and action) leader in marketing to the government. After joining LinkedIn on Feb 11, 2004, he quickly did nothing. In 2007, he started getting active on LinkedIn and since has been nationally recognized as a LinkedIn power user, including winning one of seven "Top profile" awards in the 2009 "Rock the World with Your Online Presence" contest. He gets business from his LinkedIn profile.

Who Should Attend?

Business owners, consultants, marketing and sales professionals, business development managers, under-employed professionals and anyone seeking to develop a platform for being recognized as a "subject matter expert."

What Will You Learn?

  • How to build a LinkedIn profile and update it strategically to attract buyers
  • Key ways to leverage LinkedIn Groups to build your reputation as a subject matter expert
  • How to use LinkedIn Questions and Answers to build your business
  • Best practices to establish credibility through LinkedIn Apps
  • How to attract people from outside LinkedIn to your LinkedIn profile

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