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Accelerating Sales with Competitive Intelligence

Presenter:
Sean Campbell
Moderator:
Valerie Witt
Broadcast:
Thu., May 19, 2011, 12pm ET (9am PT)
Length:
90 minutes
Rating:
This online marketing seminar received 5 star(s)

No marketer wants to be surprised by big competitor news—a product release, feature enhancement, partnership agreement, or other event—that could throw her company off its game. You need your front-line sales teams to have credible responses in hand when a competitor tosses out a sales strategy or tactical curve ball.

Get ahead of those "Monday morning" surprises and build the best competitive response possible. Now, more than ever, it's time to establish listening posts across a variety of social media and deep online sources, and build a solid list of industry, customer, and partner connections to help keep you in play. Plus, you need a system for capturing and making meaning of the signals competitors send about their game plans.

Learn how you can obtain clear and correct competitive insights (on a moment's notice)—and then use that information to strengthen to your marketing and business plans, and accelerate sales growth. You'll walk away ready to build your own framework to begin consistently garnering insights on a monthly, quarterly, and yearly basis.

Presenter

Sean Campbell and Scott Swigart of Cascade Insights have decades of experience developing hardware and software technologies and are well-regarded trainers and authors on best practices in the technology industry. Using their hands-on knowledge of technical details and their rich understanding of the tech field, Sean and Scott deliver deep-dive competitive intelligence and qualitative market research for their clients. In addition, they advise Fortune 500 software leaders, start-up and niche companies.

Who Should Attend?

Accelerating Sales with Competitive Intelligence addresses the needs of marketers, sales managers, and other professionals who work with and assess competitive intelligence data. You can't miss this PRO seminar if you want to better understand your competitors, inform your marketing and sales strategies, and make smarter business decisions.

What Will You Learn?

  • How to establish listening posts and make the most of the investment
  • How to effectively disseminate solid competitive intelligence to sales teams
  • How to build an effective contact list that can assist you with deciphering competitor intent

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