Take 10: How to Reverse Engineer Your Competitorsí Customer List
- Scott Swigart
- Fri., Apr. 15, 2011, 11am ET (8am PT)
- 10 minutes
You know who your competitors are, but wouldn't it be great to sneak a peek at their customer list (without doing anything unsavory, of course)? The good news is that you don't have to go all Mission Impossible just to uncover who is doing business with your competition. In fact, you can learn a lot about who is using the competition simply by relying on web search, social media, and even things like job postings.
In this Take 10 webcast, competitive intelligence expert Scott Swigart explains how you can gather data from a variety of public information sources, such as Google and LinkedIn, and then connect the dots to gain insight into who your competition's customers actually are.
Scott Swigart is the co-owner of Cascade Insights, which provides competitive intelligence, qualitative market research and strategic marketing services to clients in the hardware and software industries. He writes articles and delivers presentations on qualitative research and competitive intelligence topics published by SoftwareCEO, the Association of International Product Marketing and Management, MarketingProfs, Willamette Universityís Graduate School of Business, and the Marketing Research Association. His work is featured in the Society of Competitive Intelligence Professionals' (SCIP) Competitive Intelligence magazine and Quirk's Marketing Research Review.
Who Should Attend?
This PRO webcast is for time-pressed marketers. If you donít like taking notes, youíll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.
What Will You Learn?
- Why it's a good idea to create a list of your competition's customers
- The right way to collect this information
- How to gather competitive intelligence from public
- Which online resources offer the best results
About our Take 10 Program
In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!
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