Creating Fresh B2B Video Content All Year Long
- Pete Savage
- Valerie Witt
- Thu., May 26, 2011, 12pm ET (9am PT)
- 90 minutes
If you're a B2B marketer, you've probably noticed the surging popularity of online video. When used correctly, video can be a powerful marketing tool for generating and nurturing leads, but your success comes down to one critical factor: your ability to quickly and confidently map out and produce video content that prospects actually want to watch.
If you've ever experienced the head-on-desk frustration of producing fresh ideas for engaging content, get ready to breathe a sigh of relief.
Join us for this PRO seminar to learn how to create enough online video content to last into next year—and possibly the year after that, too! You'll walk away with a boatload of ideas for video content that captures the interest of increasingly-busy executive decision makers month after month after month. Plus, you'll get helpful how-tos that will make managing your video projects smooth and easy.
Pete Savage is a bestselling author, speaker, business writer and content marketing consultant to B2B companies. His client portfolio includes work for BlackBerry, 3M, NCR, Delta, Motorola, HP, Sybase and dozens of others small and medium-sized B2B companies. A 10-year B2B copywriter veteran, Pete has authored a number of programs and guides for B2B copywriters including How to Write Online Video Scripts for B2B Companies. His award-winning first book, The Wealthy Freelancer, was an Amazon Business #1 bestseller, and his marketing insights have been published by AllBusiness.com, The Canadian Professional Sales Association, and many other outlets. His company, The Pete Savage Group, helps B2B marketers conceive, plan and execute their content marketing strategies.
Who Should Attend?
This webinar is useful for any B2B marketers who rely on content marketing as a key strategy for generating leads and advancing the sales cycle, and who wish to add online video into the mix. The content ideas and strategies are useful and practical for Fortune 500 companies and SMB owners alike. Prepare to walk away inspired about creating content again!
What Will You Learn?
- Why video is an effective marketing tactic for B2B companies
- The quickest and easiest way to create fresh, engaging video content right now
- How to create enough video content to last you the next year or more
- Five ways video creation is now almost as easy as cranking out a brochure
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO Membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.