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Winning with Speed: 4 Ways Speed Can Topple the Goliath in Your Industry

Presenter:
Stephen Denny
Moderator:
Valerie Witt
Broadcast:
Thu., Jun. 23, 2011, 12pm ET (9am PT)
Length:
90 minutes
Rating:
This online marketing seminar received 4.5 star(s)

Whenever the conversation turns to how nimble, smart companies can out-maneuver the giants they face, speed always comes up. But rarely do we really dig into exactly what that means. Speed doesn't just mean more hustle. Marketers can use speed effectively in a number of ways to maximum effect—from speeding up decision making by ending the internal debate to moving prospects through the sales funnel faster to increasing your biggest fans' appetite for becoming more dedicated activists on your behalf. Each requires its own methodology, tool set, and aims.

In this seminar, you'll learn how creating a speed culture can not only help you move faster, but push you to make better decisions and pull forward revenue. Drawing upon over 70 interviews across 13 countries in his book, Killing Giants: 10 Strategies to Topple the Goliath in Your Industry, author and consultant Stephen Denny will discuss how speed can be used as a weapon to beat your competition.

Presenter

Stephen Denny is a competitive strategy and marketing consultant, and the author of Killing Giants: 10 Strategies to Topple the Goliath in Your Industry. Channeling more than 20 years of senior executive experience managing marketing for such companies as Sony and Onstar, he now helps brands in technology, consumer products, clean energy, and service industries define their competitive positioning, communication strategies, and implementation plans. In addition, Stephen is a frequent speaker at corporate events, industry conferences, and graduate business schools on topics relating to competitive strategy and marketing.

Who Should Attend?

Whether you are a founder of a start-up, a small business CEO, or a marketing leader, this seminar will teach you how to implement a culture of speed in your organization that will help you compete with—and topple—the giants in your industry.

What Will You Learn?

  • Four ways a speed culture will help you compete with the big guys
  • How speed can impact your bottom line
  • How to implement a culture of speed within your organization

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