Take 10: How to Create Your Own Online Press Room
- Michael Miller
- Fri., May 6, 2011, 11am ET (8am PT)
- 10 minutes
Give visitors to your website the scoop—without making them dig for the story—by creating an online press room. More than just a place for press releases, your online press room is where journalists, investors, and customers pop in to get the word on your company and business. Stock it with fresh, vibrant copy—not to mention images and other media—and your online press room will drive exposure, and potentially even sales, for your organization.
In this Take 10, Michael Miller, author of The Ultimate Web Marketing Guide, gives you the skinny on how to create an online press room that generates publicity and new business. Learn what to include, how to promote it, and give investors and the press easy access to the news they're looking for.
Michael Miller is the author of more than 100 non-fiction books published in the past two decades. Collectively, his books have sold more than one million copies worldwide. His best-selling titles include YouTube for Business (Que, 2008), Teach Yourself YouTube in 10 Minutes (Sams, 2009), Online Marketing Heroes (Wiley, 2008), and The Complete Idiot's Guide to Search Engine Optimization (Alpha Books, 2009). Michael worked almost 20 years in retail and corporate marketing environments before switching to writing full time in 1999. Throughout his career, Michael has established a reputation for practical advice, technical accuracy, and an unerring empathy for the needs of his readers.
Who Should Attend?
This PRO webcast is for time-pressed marketers. If you don’t like taking notes, you’ll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.
What Will You Learn?
- Why it's critical for businesses to have an online press room
- How to decide who has access to the press room
- What to include in it (and what are "must haves")
- How to handle your image archive
About our Take 10 Program
In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!
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