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Take 10: Three Tools for Website Success

Presenter:
Jon-Mikel Bailey
Released:
Fri., Feb. 10, 2012, 11am ET (8am PT)
Length:
10 minutes
Top

To have a successful website, you need to build it on a solid foundation. Three vital tools—content, a wireframe, and a mood board—can provide just that. By using these three components, you can craft a website that will reach customers, meet their needs, and inspire conversations.

In this Take 10, you'll learn about why content is your site's lifeblood and how navigation and layout guide the viewer to take action. Content is more than just text, and you'll understand what other forms it takes. Plus, you'll learn how to use a wireframe and a mood board when considering what best fits your brand and your story.

Presenter

Jon-Mikel Bailey worked in sales, marketing and business development for technology and marketing firms before co-founding Wood Street in 2002. A popular speaker, he gives seminars on marketing, Internet marketing, branding, and Web and graphic design to chambers of commerce, trade associations, and colleges.

Who Should Attend?

If you want to learn what tools you need to plan your company website, this Take 10 is for you!

What Will You Learn?

  • What types of content to include on your site
  • How to guide website visitors to action
  • What to focus on developing for your site
  • What eye-tracking software reveals about users' viewing habits
  • Why you need to use a mood board

About our Take 10 Program

In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

Customer Behavior, Take 10, Web Content, Website Design, Websites

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