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Take 10: Three Ways to Outsmart Your Biggest Competitors

Presenter:
Stephen Denny
Released:
Fri., Nov. 4, 2011, 11am ET (8am PT)
Length:
10 mintues

Your competition may be bigger, but that's not always better. Bigger companies are less likely to take risks, act swiftly, or make decisions that can polarize their customers. And that's where small businesses have the competitive advantage. Use the positive aspects of being a small company to topple the competition and seize more business for yourself.

In just 10 minutes, learn the three best ways to outsmart the competition. You'll find out which questions to ask yourself before taking a risk as well as how to best use speed as a competitive weapon. Plus, find out how to reinvent your business with the type of innovation that only your company can provide.

Presenter

Stephen Denny is a competitive strategy and marketing consultant, helping brands in technology, consumer products, clean energy, and services define their competitive positioning, communication strategies, and implementation plans in the market. He is the author of Killing Giants: 10 Strategies to Topple the Goliath in Your Industry.

Apart from writing and consulting, Denny is a frequent speaker at corporate events, industry conferences and graduate business schools on topics relating to competitive strategy and marketing. He holds multiple patents, has lived and worked in the United States and Japan, and has an MBA from the Wharton School.


Who Should Attend?

Small and medium business owners, marketers, and anyone who needs to topple the giants in their industry will find this Take 10 really helpful.

What Will You Learn?

  • How to polarize big businesses on purpose
  • How to use speed as a competitive weapon
  • Why you should reinvent your business by doing only what is unique to you
  • What questions to ask yourself during your business's reinvention

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