Dan Pink on How to Apply Motivation 3.0 to Drive Customer Action

The 2012 marketer faces new challenges—like more competition for attention and increasingly complex market segments—which require a new way of thinking about how we motivate our audiences to action.

In this seminar, The New York Times best-selling author Dan Pink will expand on the insights discussed in Drive: The Surprising Truth About What Motivates Us, a book which breaks down four decades of behavioral research to reveal why the traditional carrot and stick approach to motivation frequently backfires. He'll discuss why people motivated by enjoyment routinely outperform those motivated by external rewards, and why understanding these Motivation 3.0 factors matters to marketers and business leaders who want to achieve market success.

With the help of examples from cutting-edge companies and intriguing experiments around the world, you'll discover the three key ingredients of intrinsically-motivated high performers, and how your organization can tap into people's deepest motivations to produce the results you want—both within your department and throughout the marketplace. Most importantly, you'll learn how marketers like you can apply these insights to communicate and partner with customers more effectively.