MarketingProfs University: Killing Giants—Outmaneuvering Larger Competitors
- Stephen Denny
- Valerie Witt
- Thu., Jan. 12, 2012, 12pm ET (9am PT)
- 90 minutes
As a small business or start-up, your competitors can often seem bigger than you, better armed, and in a better position within your industry. But bigger isn't always better.
Learn to turn your competition's lack of speed and agility to your advantage. This PRO seminar and first class of MarketingProfs University's Marketing Your Small Business provides a framework for success and defines the specific tools you'll need to topple the Goliaths in your industry.
Stephen Denny is a competitive strategy and marketing consultant, and the author of Killing Giants: 10 Strategies to Topple the Goliath in Your Industry. Channeling more than 20 years of senior executive experience managing marketing for such companies as Sony and Onstar, he now helps brands in technology, consumer products, clean energy, and service industries define their competitive positioning, communication strategies, and implementation plans.
Who Should Attend?
If you're a marketing leader or owner of a start-up or small business, this seminar will teach you how to implement a culture of speed that will help you compete with the giants in your industry.
What Will You Learn?
- How to develop a culture of speed within your organization
- How to enlist the aid of stakeholders
- Questions to ask yourself when trying to win business away from industry giants
About MarketingProfs University
Killing Giants—Outmaneuvering Larger Competitors is not just a PRO seminar—it's the first class in our all-new MarketingProfs University course, Marketing Your Small Business. This 11-class course is tailor-made for the unique needs of small businesses. Register now for the complete course and learn how to reach your goals, regardless of budget or team size. PRO members save 40% on the $595 MPU rack rate.
As with all PRO seminars, Killing Giants—Outmaneuvering Larger Competitors is free to PRO members.
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO Membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.