Presenter: Jill Griffin
Broadcast on
Wednesday, February 01, 2006
Duration: 90 minutes
Cost: $129
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If your firm is like most, multi-channel dysfunction, data silos, neglected customer touch points, and disengaged employees are robbing your customer initiatives of critical momentum. This session examines the best practices of Continental Airlines and others who are transforming their organizations into living “loyalty labs."
This lab-like orientation provides a rich, ongoing supply of customer know-how which enables these firms to harness their customer complexities, execute seamless company-wide customer strategies and grow loyal customers and employees in the process.
If you’re ready for fresh, new solutions for leading your company through today’s complex maze of customer issues, don’t miss this fast-paced, information-rich, fun-filled session with internationally-recognized loyalty expert, Jill Griffin.
Marketing professionals at all levels in all industries.
Jill Griffin Jill Griffin is author of the internationally-published business best seller, Customer Loyalty: How to Earn It, How to Keep It, a Harvard Business School "Working Knowledge" recommended book. She is co-author of Customer Winback: How To Recapture Lost Customers and Keep Them Loyal, named one of 2002’s “30 Best Business Books” by Soundview Executive Book Summaries.
A frequent speaker, Jill has keynoted this fall at DMA’s annual convention in Atlanta and at the Loyalty World Conference in London.
Since 1988, Jill has served as president of Griffin Group, a customer loyalty consulting firm headquartered in Austin Texas. Clients served include Dell, Ford Motor Company, Wells Fargo, Microsoft, Hewlett Packard, Marriott, Days Inn, Western Union, and Scotland’s Department of Tourism.
Of the participants who evaluated this seminar, 50% would recommend it to a colleague. Some of their comments:
"Excellent presenter and very good information which looks at the big picture of loyalty programs and relationships."
"Jill offers a good perspective on what CRM really is."
"It helps you understand the impact of internal attitudes and processes towards client relationships."
"Has some nuggets of useful information, but you'll have to wait for it -- doesn't occur much until the middle."
"Speaker could have progressed faster through her material to make it more interesting."
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