MarketingProfs University: Creating a Winning Web Presence
- Philippa Gamse
- Matthew Grant
- Thu., Apr. 12, 2012, 12pm ET (9am PT)
- 90 minutes
Nearly 95% of all websites leave money on the table—either through missed sales opportunities or through resources expended improperly or inefficiently. Effective websites (just like any campaign) require well-thought-out and well-executed strategies.
This PRO seminar and first class of MarketingProfs University's Websites That Work course will ensure that you're investing wisely, making the most of all opportunities, and maximizing your ROI when it comes to your Web presence.
BONUS! 10 lucky winners will be chosen at random to win a free copy of Philippa's book, 42 Rules for a Web Presence That Wins. To qualify, simply complete the short survey at the end of the live Q&A session.
Philippa Gamse is a Web-strategy pioneer, who has been working with Internet applications since 1991. Originally from the UK, she formed her U.S.-based consulting and speaking practice in 1995. She is a certified management consultant who also teaches digital marketing at an international business school. Philippa is the author of 42 Rules for a Web Presence That Wins (Super Star Press, 2011).
Who Should Attend?
This PRO seminar is for any marketer interested in improving their Web presence and learning how to integrate their website into the rest of their business. This PRO seminar is a great opportunity for those who want to learn about MarketingProfs University too. Come see what MPU is all about!
What Will You Learn?
- How to design and implement integrated Web and social media tactics
- How to assemble the perfect team to handle Web governance issues
- How to create compelling and engaging content that appeals to your audience
About MarketingProfs University
Creating a Winning Web Presence is the first class in MarketingProfs University's Websites That Work course. This 11-class course will help you plan, (re)design, measure, optimize, and track your landing page and website activities. Course attendees will be given easy-to-implement tools and techniques to get their sites converting more efficiently. Register now for the complete course—PRO members save 40% on the $595 MPU rack rate.
As with all PRO seminars, Creating a Winning Web Presence is free to PRO members.
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO Membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.