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Six Steps to Creative Problem Solving

Presenter:
Alicia Arnold
Moderator:
Matthew Grant
Broadcast:
Thu., May 24, 2012 12pm ET (9am PT)
Length:
90 minutes
Rating:
This online marketing seminar received 4.5 star(s)

Creativity is a hot topic in American business today. For proof, look no further than Newsweek's cover story The Creativity Crisis or IBM's study of 1,500 chief executives where creativity was identified as the No. 1 leadership competency of the future.

While creativity is a critical skill for navigating the complexities of global competition and economic growth, there is a knowledge gap for how to build creative thinking skills in the workplace. The good news is that creativity can be learned and used to solve your organization's marketing challenges.

In this PRO seminar, you'll learn techniques for generating more quality ideas in a shorter amount of time and how to use creative thinking to tackle your organization's toughest challenges by leveraging the scientifically proven, globally tested, six-step Osborn-Parnes Creative Problem Solving process (CPS).

Presenter

Alicia Arnold is an award-winning digital marketer who uses innovative approaches to train teams on creativity techniques, develop breakthrough digital experiences, and facilitate Creative Problem Solving (CPS) workshops. She is the author of Creatively Ever After: A Path to Innovation.

Who Should Attend?

This presentation is geared towards marketing professionals who are looking to move beyond the status quo. If you are interested in tapping into your inner creativity to transform your marketing initiatives, your business, your products, or your services, this seminar is for you!

What Will You Learn?

  • How to apply best practices for creative problem solving
  • How to develop creative solutions to your organization's toughest marketing challenges
  • Techniques for generating more ideas, and better ideas, in a shorter amount of time

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