Presenter: Gregory Pollack
Broadcast on
Thursday, January 12, 2006
Duration: 90 minutes
Cost: $129
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Smart marketers today are using the strength of marketing alliances to get product into new channels and generate incremental sales. As corporate and brand budgets are scrutinized, partnership programs are an efficient way to create joint sales and distribution opportunities, broader in-store merchandising, more compelling point-of-sales (POS) displays, and overall stronger value for the consumer.
This seminar will show you how to connect your brand to another brand to gain new customers. Examples where a car manufacturer teamed with a theme park to captivate the family segment, ketchup was paired with home video, and toys were aligned with food, will demonstrate how to extend your reach and tap into a new customer base.
Product and brand managers at all levels in all industries.
Gregory Pollack Gregory Pollack is founder and president of PBM Marketing Solutions, a partnership brand marketing company which helps companies acquire new customers in new and alternative channels of distribution.
Gregory has created successful strategic programs for national consumer and packaged goods companies such as Kodak Themed Entertainment, LEGOLAND California, Sony Wonder, Hyundai Motor America, Nabisco Biscuit Company, Paramount Home Video, Applause, Ralston-Purina, MGM Home Entertainment, and Wham-O toys.
Currently, Gregory also serves as a member of the Executive Education Program Faculty in the USC Marshall School of Business, which creates senior-level business and management programs for leading multi-national organizations. Gregory is also an instructor in the Business and Management Department at UCLA Extension.
Of the participants who evaluated this seminar, 67% would recommend it to a colleague. Some of their comments:
"The seminar helps you expand your thinking about partnerships and gives you some things to think about to prepare for approaching potential partners."
"It's a well-illustrated introduction to and explanation of partnership brand marketing, showing how it best relates to and complements the conventional marketing functions."
"Excellent seminar with great application examples ...presenter knows his topic!"
"Great info on questions to ask and info on how to implement."
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