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MarketingProfs University: Why Your Online Strategy Really Is Your Business Strategy

Presenter:
Vanessa Fox
Moderator:
Matthew T. Grant
Broadcast:
Thu., Sept 13, 2012 12pm ET (9am PT)
Length:
90 minutes
Rating:
This online marketing seminar received 5 star(s)

Americans typed queries into a search box 17.5 billion times in May 2012. We use search as the primary navigation for the Web and, increasingly, our lives. No matter your business—a local retailer, a large ecommerce site, a nonprofit, a media publisher—your audience is online. Understanding SEO enables you to better engage with your audience as well as understand their needs. SEO should be built into every aspect of your organization: from site infrastructure to product strategy.

In this PRO seminar, you'll learn why SEO is still important, how to seamlessly build it into your strategy, and how to step into your customers' shoes and understand their thinking to improve traffic, and ultimately, revenue.

BONUS! Lucky winners will be chosen at random to win a free copy of MPU course instructor Vanessa Fox's book, Marketing in the Age of Google, Revised and Updated: Your Online Strategy IS Your Business Strategy. To qualify, simply complete the short survey at the end of the live Q&A session.

Presenter

Vanessa Fox is the author of Marketing in the Age of Google, Revised and Updated: Your Online Strategy IS Your Business Strategy (Wiley, 2nd edition, 2012); the founder and CEO of training and consulting firm Nine By Blue; and the creator of Google's Webmaster Central, which provides both tools and community support to help website owners improve their sites with an eye toward gaining more customers from organic search. Vanessa also writes for publications including Search Engine Land.

Who Should Attend?

If you're looking to brush up on your SEO knowledge and better understand your customers, this seminar is for you!

What Will You Learn?

  • Why SEO is so important in today's climate
  • How to break through departmental silos and integrate SEO into all aspects of your organization
  • How to use searcher personas to evaluate the customer workflow from query to conversion
  • How to improve traffic, usability, and revenue

About MarketingProfs University

Search Engine Optimization Still Matters: Why Your Online Strategy Really Is Your Business Strategy is the first class in MarketingProfs University's Search Marketing School course. This 10-class course is taught by instructors from companies that are tops in the search engine marketing arena, and will teach you how to find the best keywords, use off-site sources like forums to help drive your SEO, manage your social activity to boost search rankings, and more. Register now for the complete course—PRO members save 40% on the $595 MPU rack rate.

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO Membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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