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How to Climb the B-to-B Marketing Career Ladder

Presenter: Peter Santora
Broadcast on Thursday, March 02, 2006
Duration: 90 minutes
Cost: $129

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Today, the career path in B-to-B marketing has significant opportunities and challenges. Success requires an understanding of the needs of employers, and the skills and experience you need to get ahead.

Who better to learn from than Peter Santora, Managing Partner with Korn/Ferry, the worldwide executive search firm, and Nina Smith, CMO of Sage Software.

Peter has successfully filled numerous CEO, CFO, CMO, GM and EVP-level roles for emerging, midsize and Fortune 500 companies within a wide variety of industries. Additionally, he has vast experience recruiting senior marketing professionals for both business-to-business and business-to-consumer organizations and throughout a range of functional areas, including marketing communications, strategy, branding, business development, sales, partner marketing and e-commerce.

Nina is responsible for setting the strategic marketing direction and overseeing marketing across all companies and products, including Peachtree by Sage, Sage MAS 90 ERP, Sage FAS Fixed Assets, Sage Abra HRMS, and Sage nonprofit solutions, among others. She joined Sage Software in 2001 from Webtrends Corporation where, as CMO, she conceived, executed, and managed a variety of marketing initiatives and functions. She previously spent 19 years at Xerox Corporation where she held a variety of senior management positions, including CMO.

You Will Learn

• How to map your career goals and strategies to maximize success
• What employers look for in senior marketing professionals
• How the role of CMO is evolving – and how you can keep up
• How to maximize your first 100 days in a new company or position
• How to get on an executive recruiter’s radar screen
• Other invaluable career development tips for senior marketing professionals

Who Should Attend

Marketing professionals at all levels in B2B industries.

About The Presenter

Peter Santora is a Managing Director with Korn/Ferry International, the world’s largest executive search firm. He has successfully filled numerous CEO, CFO, CMO, GM and EVP-level roles for emerging, midsize and Fortune 500 companies within a wide variety of industries. Additionally, he has vast experience recruiting senior marketing professionals for both business-to-business and business-to-consumer organizations and throughout a range of functional areas, including marketing communications, strategy, branding, business development, sales, partner marketing and e-commerce. Peter holds a Bachelor of Arts degree from the Herbert H. Lehman College of the The City University of New York.

Nina Smith is EVP & CMO at Sage Software, responsible for setting the strategic marketing direction and overseeing marketing across all companies and products, including Peachtree by Sage, Sage MAS 90 ERP, Sage FAS Fixed Assets, Sage Abra HRMS, and Sage nonprofit solutions, among others. She has extensive experience in branding and customer strategy issues, and has successfully implemented multi-dimensional distribution strategies that encompass retail, distribution, and business partners. Smith joined Sage Software in 2001 from Webtrends Corporation where, as CMO, she conceived, executed, and managed a variety of marketing initiatives and functions. She previously spent 19 years at Xerox Corporation where she held a variety of senior management positions, including CMO. She lectures frequently on marketing, mentoring and general business topics, and is featured in the book, “The One to One Manager: Real World Lessons in Customer Relationship Management,” by Don Peppers and Martha Rogers, Ph.D. She is a business graduate of the University of Redlands, Calif.

What Participants Said

Of the participants who evaluated this seminar, 83% would recommend it to a colleague. Some of their comments:

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"Learn what a CMO values in a marketing team. Learn how to convert your CEO and fellow executives into marketing believers."

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"This was information that I wish someone would have shared with me when I was just starting out so I could have applied these tools sooner in my career."

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"I took away a few very useful pieces of information to apply to my work and building my resume."

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"Great primer seminar for thinking about your career, but also helped a consultant like myself who has to position to clients on an on-going basis."

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