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Take 10: How to Create a Customer Advocate Program

Presenter:
Michael Brito
Released:
Fri., Oct 19, 2012, 11am ET (8am PT)
Length:
10 minutes

The truth of the matter is, your customers are more likely to trust their peers than they are to trust your brand. While many factors come into play during the purchase process, the bottom line is that customer advocates can add to your credibility and give your brand a voice in the market. Why not take the opportunity to leverage your biggest fans and roll out an advocacy program?

In just 10 minutes, you'll learn how to create customer advocates and how to leverage them in a way that will help your bottom line!

Presenter

Michael Brito blogs, communicates, and build relationships with others. He believes that marketing is good; and if companies love their customers, their customers will love them back. He is a recovering direct marketer and has learned that conversations are more valuable than conversions; even though they are more difficult to measure. Michael has worked for several industry leading companies like Sony, HP, Yahoo!, and now Intel.

Who Should Attend?

If you want to learn how to create a customer advocacy program (and why you need one), this Take 10 is for you!

What Will You Learn?

  • What it means to be a customer advocate
  • The difference between advocates and influencers
  • How to find effective brand advocates

About our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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