MarketingProfs University: Campaign Planning and Management Fundamentals
- Jon Miller
- Matthew T. Grant
- Thu., Nov 1, 2012 12pm ET (9am PT)
- 90 minutes
Smooth-running and efficient campaigns are the bread and butter of your marketing communications, but they take a lot of coordination to ensure that everything happens on time, on brand, and on budget. A big campaign can be overwhelming ... where should you start? And how do you plan? How can you forecast for budget cuts and bumps in the road?
In this PRO seminar, we will go over the basics of campaign planning and management to help you create the framework for a successful campaign.
Jon Miller has 13 years of enterprise software experience and industry-recognized expertise in marketing automation and analytic software. Jon leads strategy and execution for all aspects of Marketo's demand center. Before co-founding Marketo, Jon held positions at Epiphany, Exchange Partners, and Gemini Consulting. He is a top contributor to the Modern B2B Marketing blog, and in 2010, the CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue.
Who Should Attend?
If you're a marketer interested in overhauling your campaign strategy, this PRO seminar is for you!
What Will You Learn?
- The different components that compose a successful campaign
- How to develop your business strategy, determine your personas, and plan your approach
- Strategies for a smooth execution
- Different approaches to measuring success
About MarketingProfs University
Campaign Planning and Management Fundamentals is the first class in MarketingProfs University's Campaign Planning and Management course. This 7-class course will teach you the key ingredients of the ideal campaign structure, from audience to research, media channels to metrics. Then, you'll see how campaigns get real—and reality isn't always pretty. Steps get skipped. Budgets slashed. Deadlines tightened. Yet out of this crucible comes great campaigns—tempered by the fires of these very realities. And we're here to show you how to make that happen in your own campaigns. You won't want to miss out on this course! Register now for the complete course—PRO members save 40% (regularly $595).
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO Membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.