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Take 10: How to Use Predictive Analytics to Better Your Business

Presenter:
Laura Patterson
Released:
Fri., Nov 23, 2012, 11am ET (8am PT)
Length:
10 minutes
Top

A solid understanding of your customers and what makes them act is a marketer's Holy Grail. Well, marketers, search no more. We'll teach you a reliable way to create predictive models that will give you insight into your customers' actions, and how to interpret the resulting data.

In just 10 minutes, you'll learn how to successfully use predictive analytics to optimize your campaigns and improve customer experience.

Presenter

Laura Patterson has a marketing and sales career spanning nearly 30 years, with experience working for large public companies, such as State Farm and Motorola, as well as startups. In 1999 she co-founded VisionEdge Marketing, a data-driven metrics based strategic and product marketing company. Laura is author of dozens of published marketing and branding articles, and the books Gone Fishin', Measure What Matters, and the recently published Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization.

Who Should Attend?

If you're looking for a way into the minds of your customers, predictive analytics may be for you!

What Will You Learn?

  • How predictive analytics can help you
  • How to create predictive models
  • How to analyze your results

About our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

Customer Behavior, Marketing Strategy, Measurement, Metrics, Take 10, Web Analytics

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