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Using Market Frameworks to Analyze Your Competition

Presenter:
Sean Campbell
Moderator:
Matthew T. Grant
Broadcast:
Thu., Feb 21, 2013 12pm ET (9am PT)
Length:
90 minutes
Rating:
This online marketing seminar received 3.5 star(s)
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Building a house from a blueprint is far easier than starting from scratch (for most, at least). The same goes for your marketing efforts. As a marketer, it's imperative that you have the resources necessary to understand your market(s) and plan your strategies accordingly.

In this PRO seminar, you'll learn how to use market frameworks to understand your market and analyze your competition, understand your own strengths, and uncover weaknesses you may not even know you have. You'll walk away with tactical tips that will help you tailor your efforts to your shifting market.

Presenter

Sean Campbell is a co-owner of Cascade Insights, a competitive intelligence and business strategy firm. He is an accomplished author and frequent speaker on competitive intelligence and strategy. His book, Going Beyond Google: Gathering Internet Intelligence, was listed as a must-read for 2009-2010 by the Strategic and Competitive Intelligence Professionals Society. He is a member of SCIP's board and is a contributing assistant professor at Willamette University's Atkinson Graduate School of Management.

Who Should Attend?

If you're in product development, positioning, or marketing and are looking for the extra edge necessary to stand out from the competition, this PRO seminar is for you!

What Will You Learn?

  • Why it's vital to analyze your industry as a whole
  • Tools to better understand your competitors and industry threats
  • How you can use market frameworks to analyze your competition and your industry
Benchmarking, Management, Marketing Strategy, Marketing Tips, Positioning, Pricing, Product Marketing

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