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Five Common Pricing Roadblocks (and How to Get Around Them)

Presenter:
Heidi Cohen
Moderator:
Matthew T. Grant
Broadcast:
Thu., Mar. 21, 2013, 12pm ET (9am PT)
Length:
90 minutes
Rating:
This online marketing seminar received 3.5 star(s)

Pricing is tough. It has a direct impact on your business's ability to make money. Compound that with today's ever-connected consumer, and you're facing a challenge. Pricing no longer happens in a vacuum and requires on-going modification to keep you competitive.

This PRO seminar will examine five major pricing challenges today's marketers face and how you can overcome them like a champ.

Presenter

Heidi Cohen has over 20 years in direct and digital marketing experience across diverse product categories encompassing soft goods, highly regulated financial services, entertainment-related products, and craft-oriented offerings. Heidi simplifies the complex concepts behind today's evolving marketing challenges.

Who Should Attend?

If pricing a product or service is a part of your job function, you will not want to miss this PRO seminar!

What Will You Learn?

  • How to effectively price your offering based on cost dynamics
  • Three pricing factors every company must take into consideration
  • Seven steps to improve your pricing methods

Register Now!

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