Mobile Mixology: Key Ingredients to Creating an Effective Mobile Messaging Strategy
- Michael Puffer
- Experian Marketing Services
- Tue., Sep 24, 2013, 1pm ET (10am PT)
- 45 minutes
With more and more consumers jumping on mobile devices to connect and consume content anytime and anywhere, it is crucial for brands to deliver these on-the-go customers an optimized and seamless mobile experience. During this seminar you'll learn how to successfully create an intelligent mobile engagement program through a perfect mixture of mobile SMS strategies and tactics. You will be served tips and examples of how you can shake up your mobile marketing mix to continuously delight and enchant your customers.
To follow the conversation on Twitter during the presentation, use the hashtag #mobilemarketing.
Michael Puffer is senior mobile marketing manager for Experian Marketing Services. He is responsible for driving business development, thought leadership, implementation, and the ongoing innovation of mobile programs for the organization as well as its clients. Michael is a digital technology and marketing leader focused on the mobile industry with experience in strategy development, program execution, and data integration.
Who Should Attend?
Does your brand want to use mobile marketing to engage its on-the-go customers? If you answered "yes," then don't miss out! Sign up today!
What Will You Learn?
- The right mixture of SMS strategies and tactics for your brand
- How to deliver a seamless and optimized mobile consumer experience
- Tips and best practices for using mobile marketing to engage customers
About Our Sponsor
Experian Marketing Services is a global provider of integrated consumer insight, targeting, data quality, and cross-channel marketing. We help organizations from around the world intelligently interact with today's dynamic, empowered, and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy, and maximize profits.