Improve Your Content Strategy with Persona Triggers
- Tamara Graves
- Tue., Sep 17, 2013, 1pm ET (10am PT)
- 45 minutes
Everyday, your potential buyers are bombarded with brand communications wherever they go online—from brand-centric advertisements to the ubiquitous feature-advantage-benefit product pushes on websites and in inboxes. However, what's important to your company is not always what's helpful to your customers, prospects, and other web visitors.
Let's face it: your buyers are in the driver's seat and increasingly expect personalized, 1:1 web experiences (and content to go along with it). As marketers, it's time for us to deliver just that. Join us for a case study of NetProspex's own website redesign to find out how.
Learn how to revamp your website to personalize each visitor's experience through persona triggers. You'll discover how browse activity, progressive web forms data appends, and email behaviors can help deliver content relevant to individual site visitors' specific interests and buying cycle stage. Plus, you'll learn how to further expand your content reach through automated, prospect-nurturing emails containing unique content, which dynamically changes based on the individual's stage in the purchase decision.
To follow the conversation on Twitter during the presentation, use the hashtag #NTPXprofs.
Tamara Graves is the senior director of demand generation at NetProspex. She brings over 14 years of experience in software and hardware sales and marketing, driving lead generation in both corporate and channel marketplaces. Her specialties and accomplishments include marketing strategy, conceiving and executing marketing communications programs with both online and offline channels, channel sales and marketing, strategic alliances, demand generation, content marketing, and SEO & PPC.
Who Should Attend?
Are you a marketing executive looking to increase bottom line performance? Are you a demand generation leader searching for a way to nurture more leads into closed sales? Are you a marketing automation power user? Great! This seminar is perfect for you.
What Will You Learn?
- How to develop a content strategy that maps to the buyer cycle
- Ways to track web behavior prior to filling out a form
- Strategies for building custom 1:1 website experiences
About Our Sponsor
NetProspex is the smarter B2B data partner, helping lead generation professionals increase revenue impact through database management. Thousands of B2B organizations rely on NetProspex to acquire targeted prospects for marketing campaigns and sales pipelines. The company's free Data HealthScan offers database accuracy and relevant insights while CleneProspex ensures valid contact information.