Cart Abandonment: What Consumers Want from Us
- Jim Davidson
- Kerry O'Shea Gorgone
- Bronto Software
- Tue, Oct 29, 2013, 1pm ET
- 45 minutes
Savvy omni-channel consumers have come to expect that behavioral and profile data will be used to customize their online shopping experiences. However, ensuring that the application of that information is valuable without being intrusive, is a vital consideration for today's e-commerce marketers.
Join us for this free seminar and hear the results of a survey on consumers' expectations for cart technology and post-abandonment marketing, as well as proven strategies to improve the online shopping experience.
Jim Davidson is manager of marketing research for Bronto Software. He has over 13 years of experience in online marketing, managing email and cross-channel programs for top retail clients. He regularly publishes industry-focused whitepapers, research reports, and contributes to Bronto's blog. His articles can be found in publications such as DMNews and Multi-Channel Merchant.
Who Should Attend?
B2C e-commerce marketing professionals who wish to understand what consumers expect when shopping online and are interested in implementing cart and post-abandonment strategies that will fulfill these expectations and improve conversion rates.
What Will You Learn?
- Why consumers are abandoning more frequently and how this could be an opportunity for marketers
- What consumers want to happen when they abandon a cart and what will annoy them
- Key components of shopping cart and cart abandonment strategies
About Our Sponsor
Bronto Software provides a cloud-based marketing platform for retailers to drive revenue through their email, mobile, and social campaigns. The leading email marketing provider to the Internet Retailer Top 1000, Bronto is used by top brands worldwide, including Armani Exchange, Timex, Samsonite, and Gander Mountain. The company is headquartered in Durham, NC with an office in London, UK.