Presenter: Fred Reichheld
Broadcast on
Tuesday, July 11, 2006
Duration: 90 minutes
Cost: $129
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Presenter Fred Reichheld believes that too many companies are addicted to bad profits — profits that come at a customer's expense and drain the value out of customer relationships. While bad profits often boost short-term earnings, in the long run they burn out employees, alienate customers, and undermine growth.
Marketing professionals at all levels in all industries.
Fred Reichheld is a Fellow at Bain & Co., one of the leading management consulting firms in the world, and author of the best seller The Ultimate Question, a breakthrough book about customer loyalty as a profit driver. Throughout his career, Fred's consulting work and research have focused on helping clients achieve superior results through improvements in customer, employee, and partner loyalty.
In 2003, Consulting magazine named him as one of the world's top twenty-five consultants. His work has been widely covered in the Economist, Wall Street Journal, New York Times, Fortune, Business Week and other top publications. The Economist refers to him as the "high priest" of loyalty; the New York Times declares, "[He] put loyalty economics on the map."
Fred is the author of eight Harvard Business Review articles on the subject, and his two previous books, The Loyalty Effect (1996) and Loyalty Rules (2001), were published by Harvard Business School Press. He is a frequent speaker to major business forums and groups of CEOs and senior executives worldwide.
Of the participants who evaluated this seminar, 93% would recommend it to a colleague. Some of their comments:
"This seminar represents a great opportunity to hear the insights of an industry heavy hitter. Reichheld knows of what he speaks and delivers his message in an engaging way."
"The presentation was very good, logical, practical and food for thought. It was worth every minute."
"Reducing the scope of customer surveys to a single question of would you recommend us to a friend makes sense from a marketing standpoint and this seminar and book outlines the process of putting this customer information to use in the organization very effectively."
"Great examples, very actionable, no hype."
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