Email Marketing Success: 10 Campaigns Examined for Better and for Worse

Presenter: Stephan Spencer
Broadcast on Thursday, August 24, 2006
Duration: 90 minutes
Cost: $129

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For many of you, your email campaign lost the race even before it got out of the gate. Spam filters and email firewalls silently and unceremoniously junk your emails. Research has shown that fully one-third of permission-based emails don't get delivered.

Even if your message gets past the filters, it doesn't mean your email will be opened. Your recipients are brutal when it comes to slashing through the commercial messages clogging their inboxes. A split second decision will decide your email's fate, based squarely on your From line and Subject line, and to a smaller extent, what's visible in the Preview pane. After navigating these deliverability and openability hazards, you still have to get the recipient to comprehend and act on your message. A pretty tall order nowadays.

This virtual seminar is going to get "hands on" with reviews of actual email campaigns submitted by MarketingProfs members. If you've ever wondered what you were doing wrong -- or what you could be doing better -- with your email marketing, then this is the seminar for you.

You Will Learn

• How to write messages that are opened and read
• How to create subject lines that are the best they can be
• Best practices for your call-to-action and value proposition
• How to balance text and images
• When to use Text or HTML
• Whether your email is compliant with CAN-SPAM legislation
• Whether your messages will get past spam filters

Who Should Attend

Marketing professionals at all levels in all industries.


About The Presenter

Stephan Spencer is founder and President at Netconcepts (www.netconcepts.com), a 9-year-old, multi-national interactive agency specializing in search engine optimization, web redesign, usability, e-commerce, website auditing and email marketing. Clients include Verizon, REI, Gorton's, Cabela's, InfoSpace, The Sharper Image, Wella, Northern Tool, Sara Lee Direct, Midwest Airlines, Guild.com, and MP3.com.


Stephan has contributed to magazines such as Catalog Age, Unlimited, Building Online Business, and NZ Marketing. Stephan is a frequent speaker on Internet marketing topics for organizations such as the DMA, the AMA, Internet World, and IIR.

Stephan is one of the most popular and highly-regarded MarketingProfs virtual seminar instructors.

What Participants Said

Of the participants who evaluated this seminar, 89% would recommend it to a colleague. Some of their comments:

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"The best 90 minutes I have spent on education in a long time! Now I find myself critiquing every email marketing piece that comes in my box!"

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"The e-mail content that filters block will surprise you."

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"It gives some good basics for an effective email campaign. made some good, valid points. The specific examples of spam verbage to avoid was very helpful."

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"You could just read the slides. No need to attend."

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"Don't send out another email campaign without listening to this first!"

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