Measurement is critical to driving success, identifying strengths and weakness, and improving customer relations. With event and tradeshow costs taking a big bite out of marketing budgets, measuring exhibit performance should not, and cannot, be ignored. Oftentimes, though, management will require metrics to justify their company's event marketing participation, but the right measurement tools are not always available.

In this PRO seminar, we'll share how exhibitors, regardless of size or budget, can develop and execute an effective and strategic event marketing measurement strategy. You'll learn how to use the right tools to justify your event's budget, and you'll take away tried-and-true tips such as how to calculate the optimal booth size and number of personnel needed to achieve maximum results.