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Hooked: How to Create Addictive Content for Your Brand

Presenter:
Andrew Davis
Moderator:
Jennifer Kelly
Broadcast:
Thu, Apr 16, 2015, 12pm ET
Length:
90 minutes
Rating:
This online marketing seminar received 5 star(s)
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Does your email newsletter deliver results? Generate new leads? Drive revenue? The fact is, your company's email list is often your most under-utilized marketing asset. However, with a few content marketing techniques designed to attract your audience, you can not only harness the true power of your list, but also create content that's so good, it's addictive.

In this PRO seminar, Andrew Davis will discuss six simple secrets to create a hook—a twist on a familiar theme designed to catch and keep your audience's attention. He'll share personal lessons learned that you can apply to your content strategy and teach you the A-to-Zs to building your list, driving new revenue, and solidifying a true relationship with an ever-growing fanbase.

Presenter

Andrew Davis has spent the last 20 years in positions from local television to The Today Show. He's worked for The Muppets in New York, written for Charles Kuralt, and has marketed start-ups as well as Fortune 500 brands. In 2001, Andrew co-founded Tippingpoint Labs, where he changed the way publishers think and how brands market their products. His most recent book is Brandscaping: Unleashing the Power of Partnerships.

Who Should Attend?

Marketers looking for fresh ideas on how to create addicting content that grows their audience and keeps them coming back for more.

What Will You Learn?

At the end of this seminar, you'll be able to:

  • Apply six simple tricks to create a unique hook designed to attract and keep your unsuspecting audience
  • Use micro-dayparting to grow your audience on autopilot
  • Measure the revenue your content generates
Content, Content Marketing, Email Marketing, Engagement

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