Exhibiting companies spent $25 billion (yes—really) in 2014 to make a splash on the tradeshow floor. With a significant financial outlay, brands need to be sure they know why they are making the spend and what they are hoping to accomplish in order to achieve a stellar return on investment.
In just 10 minutes, you'll learn three key ways to get the most out of your tradeshow investment. We'll discuss the importance of starting with clear and measurable objectives, share tips on how your company can deliver compelling experiences on the show floor, and show examples of real companies that put these tips into action to boost their booth traffic and ROI.
