Presenter: Pegg Nadler
Broadcast on
Thursday, November 02, 2006
Duration: 90 minutes
Cost: $129
Learn more about how our seminars work
In today’s highly competitive environment, the growing emphasis on targeted marketing programs has placed increased pressure on organizations to build or overhaul their database systems, ramp up their dependence on customer understanding and fine-tune their marketing messages to customers and prospects. For many marketers, questions abound as to what data to use, the differences in data, the best uses of data, the types of database systems, and current practices in database marketing.
How well is your company utilizing its information to drive business and gain customer share? Have you developed a “state of the art” system for customer knowledge? Is your company taking full advantage of what is now available to improve customer acquisition and retention?
In a few short years, the rapid advances in technology and data collection have transformed marketing. This seminar will give you clarity in the myriad world of data providers, database maintenance, data systems and database applications.
Marketing professionals in B-to-B and B-to-C industries will benefit from this seminar.
Pegg Nadler is a marketing consultant with twenty-five years experience leading direct marketing, database marketing and relationship marketing programs. She heads Pegg Nadler Associates, Inc., a database consulting company based in New York City. Her clients include AT&T, B’nai B’rith Youth Organization, Cooper Hewitt National Design Museum, Corporation for Public Broadcasting, Discovery Channel, Hachette Filipacchi Media, National Air and Space Museum, National Museum of American History, National Museum of Natural History, Public Broadcasting Service Interactive, Thirteen WNET and US News & World Reports.
Previously, Pegg managed database marketing department divisions at Consumers Union (publishers of Consumer Reports magazine), Phillips Publishing International, and the Smithsonian Institution. She headed marketing departments at Hadassah, Jindo Furs, The Fur Vault, Belvedere Press and Abrams Books.
Pegg teaches database marketing at New York University, Baruch College at the City University of New York and the Direct Marketing Association. She speaks regularly at database, direct marketing and nonprofit conferences. Pegg is the former Chair of the DMA Nonprofit Federation Advisory Council. She is a member of the Direct Marketing Association and has served on their Annual Planning Committee. In addition, she is a board member of Direct Marketing Club of New York and John Caples International Awards.
Of the participants who evaluated this seminar, 87% would recommend it to a colleague. Some of their comments:
"This seminar has a very deep level of detail which is frequently lacking in seminars. The advice offered is actionable and understandable and not too high level."
"It's very necessary to understand this information when developing a database."
"This is a comprehensive introduction to database marketing."
"For a basic overview of databases, this was good. the speaker went slowly (sometimes a bit too slowly) and some information on different slides seemed redundant. Good again for the novice, but anyone with some to alot of database information probably knows this."
"Truly illuminating. Filled with useful information. Well organized. Easy to follow."
Get all MarketingProfs seminars for a year for only $249.
Sign up for Premium Plus Membership Now
Register for this Seminar Now
Get access to this broadcast, slide handouts, full text transcript, and web recording.
No need to register for this seminar, but you do have to login to access the materials.
Have you paid to attend one of our online seminars?
Check out what our members say
about our most recent seminars.
Read more
