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| By Anita Williams Weinberg |
| When working with freelancers, "let the buyer beware" is a good rule of thumb. If you aren't careful, you may be in for more than you bargained for (literally). How can you make sure you don't get burned?
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| By Wil Merritt |
| Crowdsourcing can be a great way to generate creative for your campaign, allowing your brand advocates to "own" a piece of your messaging. But watch out for five common pitfalls—and take these steps to avoid them.
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| Successful email campaigns don't just happen by accident—they require a plan. Create one easily with SmartTools: Email Campaign Planner—the quick-and-easy online service with a step-by-step blueprint for creating an email marketing plan.
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| Mobile Email Audiences Up 28% |
| Some 89.6 million Americans used their mobile phone to access email for work or personal purposes during the three-month period ended November 2011, up 28% (19.5 million) from 70.1 million a year earlier.
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Four Steps to Taming Wild B2B Data
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| In this age of massive data collection, a new challenge has emerged for B2B marketing teams: figuring out what to do with gigabytes of information about customers and prospects. If you don't tame that data, your marketing initiatives may waste budget and resources. What's more, you will miss revenue opportunities.
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| By Verónica Maria Jarski |
| On this Free Friday, we offer you a download of "B2B Content Marketing: 2012 Benchmarks, Budgets & Trends"—detailed findings from a recent survey. Learn which tactics content marketers use, what they measure, how much they spend, and much more.
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