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In This Issue
+ How-To: Personal Branding Trends for 2012 (Part 2)
+ PRO: Adapt or Die—the Changing Behavior of Today's Connected Customer
+ Survey Says: Top Social Networking Trends and Need-to-Knows
+ Quick Take: Maximizing Your Brand Presence on Google+
+ My View: Meh! Not Everyone's Into Social Networks
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Advertisement  Make 2012 your year to score career success. Start your game plan with PRO membership—now 40% off through January 31. This month only go PRO for just $167 for a year of learning, motivation, and expert instruction. Upgrade now with code MOTIVATE!
How-To Personal Branding Trends for 2012 (Part 2)
By William Arruda
Here are six more trends to keep in mind and on top of in 2012 as you continue to build, improve, and polish your own personal brand as a marketer in tune with the times. Read More
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PRO Adapt or Die: The Changing Behavior of Today's Connected Customer
Adapt your marketing as fast as customers evolve. Learn how by joining us this Thursday for a special PRO seminar with digital analyst and author Brian Solis. You'll discover how to use today's myriad digital channels to connect with your customers. Read More
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Advertisement  The Social Media Planning Guide. Learn how to organize, plan & execute successful social media programs with this 28-page framework by Spredfast including best practices on developing your social media strategy, writing daily content and managing your social media team. Download the Planning Guide
Survey Says
Top Social Networking Trends and Need-to-Knows
Social networking was the most popular online content category in the world as of October 2011, accounting for 19% of all time spent online, or one out of every five minutes. That's more than triple the amount from four years ago. Read More
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Quick Take
Maximizing Your Brand Presence on Google+
Google+ recently granted companies the ability to launch brand pages. Its stated goal? To help users build relationships with any company they "care about." Time for marketers to seize the moment! Here are a few tips to help you maximize your Google+ brand presence. Read More
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My View Meh! Not Everyone's Into Social Networks
By Sujata Ramnarayan
Based on users' perceptions of social networks, five distinct segments can be identified. Surprise! a sizable segment sees social networks as unproductive, degenerate, or encroaching on privacy. That has implications for marketers. Read More
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@andressilvaa Who Uses Twitter and How bit.ly/vPA2N9
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Forum Today's Question
jeepzia on 1/13/2012 at 11:21 AM
Looking for fresh, online/social marketing (& maybe print) strategy for local florist on Valentine's Day to compete with big box florists. Go To Question
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