MarketingProfs Today: Brand Authenticity in Polarized Times | IoT and Marketing | Amazon Customers

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In this issue

1.	How-To: How to Maintain Brand Authenticity in Today's Politically Polarized Climate
2.	Video: Marketers and Agencies Ready for IoT-Enabled Marketing Customization Will Thrive
3.	PRO Today's Live Seminar: Storytelling That Connects and Converts Across Platforms
4.	Survey Says: The Buying, Device, and Content Behavior of Amazon Customers
5.	Infographic: How Amazon Makes Its Money (And How Brands Can Make Money on Amazon, Too)

Early Adopters get the best price on MarketingProfs B2B Marketing Forum 2018. Register by February 15 to save up to $800.

How-To

How to Maintain Brand Authenticity in Today's Politically Polarized Climate

By Brandon Lewis

To pick a side or not to pick a side? That is the question plaguing many brands in today's politically polarized environment. Pick a side, and you risk potentially losing a wide customer base that holds opposing views. Don't pick a side, and you may be viewed as inauthentic. Read More

Video

Marketers and Agencies Ready for IoT-Enabled Marketing Customization Will Thrive

By Jerelle Gainey

The Internet of Things is forecast to double in size—from 15.4 billion Internet-connected devices in 2015 to 30.7 billion in 2020. Here are four ways to dominate the massive IoT marketing boom that's headed our way. Read More

FOR PRO Members

Today's Live Seminar: Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms

Reserve your spot for today's Teach Me How seminar at noon ET and learn to tell stories that inspire people to take action across channels. You'll also discover 5 secrets that successful brands use to create cohesive narratives in our digital world. Read More

Don't miss the best prices of the year on MarketingProfs B2B Marketing Forum 2018. Get your ticket by February 15 to save up to $800.

Survey Says

The Buying, Device, and Content Behavior of Amazon Customers

By Ayaz Nanji

Most consumers who use Amazon to shop visit the e-commerce platform at least once a week, according to recent research from Feedvisor. Read More

AT-A-GLANCE

How Amazon Makes Its Money (And How Your Brand Can Make Money on Amazon, Too) [Infographic]

By Laura Forer

Most of us use Amazon as consumers, but might there also be a place for it in your product sales strategy? Some 40% of product sales on Amazon come from third-party sellers; it just might be right for your brand, too. Read More

event calendar

Jan 18	Teach Me How— Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms
Jan 23	FREE Seminar—2018 Tech Trends for Live Events
Jan 30	FREE Seminar—Engagement: The Future of Content Delivery
Feb 15	Teach Me How— Predictive Analytics for Social Media Marketers
Mar 9	Virtual Conference—Marketing Writing
Nov 13-16	B2B Marketing Forum—Register by February 15 to save up to $800!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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