Today's dose of must-have knowledge | View in browser
advertisement
Advertisement
MarketingProfs
Jan 19, 2018 Vol. 17, No. 14
In this issue
1. How-To: Stop Drowning in Metrics and Optimize KPIs That Move the Needle
2.  PRO  NEW Interactive Course: Storytelling
3. Survey Says: Would Consumers Rather Lose Their Phones or Their Wallets?
4. Infographic: How to Perfect Your Retail 'Google My Business' Listing
Share on Google+ Share on Twitter Share on LinkedIn Share on Facebook
advertisement
Advertisement  Early Adopters get the best price on MarketingProfs B2B Marketing Forum 2018. Register by February 15 to save up to $800.
 
How-To
How-To Image
Share on Twitter Share on LinkedIn Share on Facebook
Stop Drowning in Metrics and Optimize KPIs That Move the Needle
By Steve Bonnell
Marketing campaign success isn't determined by diagnostic metrics (think website visits and the like). Don't fall into the trap of letting those middle metrics dominate your campaigns. Take these three steps instead. Read More
FOR  PRO  Members
Today's PRO Item
Share on Twitter Share on LinkedIn Share on Facebook
NEW Interactive Course: Storytelling
In this 90-minute program, you'll learn how to create brand stories that resonate with your audience. This interactive course includes exercises and thought-provoking questions, a quiz to test your knowledge, and a Certificate of Completion once you've finished. Read More
advertisement
Advertisement  Don't miss the best prices of the year on MarketingProfs B2B Marketing Forum 2018. Get your ticket by February 15 to save up to $800.
 
Survey Says
Survey Image
Share on Twitter Share on LinkedIn Share on Facebook
Would Consumers Rather Lose Their Phones or Their Wallets?
By Ayaz Nanji
How important have smartphones become to modern life? Would consumers rather lose their phones or their wallets? Read More
advertisement
Advertisement
AT-A-GLANCE
Podcast Image
Share on Twitter Share on LinkedIn Share on Facebook
How to Perfect Your Retail 'Google My Business' Listing [Infographic]
By Laura Forer
The Google My Business listing is often potential customers' first contact with your brand, so make sure to set it up to optimize their experience. Learn how you can claim your listing, and see what the experts advise you should do to perfect it. Read More

event calendar

Jan 18
Teach Me How— Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms PRO
Jan 23
FREE Seminar—2018 Tech Trends for Live Events
Jan 30
FREE Seminar—Engagement: The Future of Content Delivery
Feb 15
Teach Me How— Predictive Analytics for Social Media Marketers PRO
Mar 9
Virtual Conference—Marketing Writing
Nov 13-16
B2B Marketing Forum—Register by February 15 to save up to $800!

advertisement
Advertisement
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Advertise with us: Call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

 

Copyright © 2000-2018 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625