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In This Issue
+ How-To: Seven Conversion Rate Tactics That Increased Sales by $21 Million
+ Podcast: Innovation in Marketing: Ford Motor Company's Angie Kozleski
+ PRO How-To Guide: SEO for Content Marketers: Push Your Content to the Top
+ Survey Says: The Most Effective Marketing Strategies for Small Businesses
+ My View: The Top Mistake Even Some Brilliant Social Media Marketers Make
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Advertisement  Want to build a High-Performance Marketing Team? Learn 3 keys to strengthen your team from Joelle Kaufman, Head of Marketing at Bloomreach—[Watch Free Webinar Recording]
How-To Seven Conversion Rate Tactics That Increased Sales by $21 Million
By Steven Macdonald
Website conversion rate increases alone don't mean much. Revenue growth is what really matters. This article gives you seven examples (which you can use) that helped the author increase online sales by $21 million. Read More
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Podcast Innovation in Marketing: Ford's Angie Kozleski Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Ford Motor Company's global marketing and digital communications manager discusses Ford's approach to influence marketing, blogger outreach, event marketing, and social media. Read More
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PRO How-To Guide: SEO for Content Marketers: How to Push Your Content to the Top
In this 23-page guide, you'll learn how to optimize your content for search engines by identifying your target audience and the types of information they search for, crafting strategies for using keywords and links to boost your ranking, and evaluating and improving your search engine results. Read More
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Advertisement  Adapt or Fail: Marketing teams that can't adapt to Agile are being left behind. Learn [7 Steps to Developing an Agile Marketing Team]
Survey Says
The Most Effective Marketing Strategies for Small Businesses
By Ayaz Nanji
Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Read More
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My View The No. 1 Mistake That Even Some Brilliant Social Media Marketers Make
By Peter Friedman
Your social media team put all its energy into designing a program, but just before launch someone realizes the team has committed this terrible (and common) mistake. Read More
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Jan 22
PRO SeminarMake Something People Love with Alexis Ohanian
Jan 27
FREE Seminar—What's Next: Seven Marketing Trends to Watch in 2015
Jan 29
PRO SeminarLeading a Culture of Innovation with Sir Ken Robinson
Feb 12
MarketingProfs University—Marketing Measurement & Analytics
Feb 13
Virtual ConferenceSocial Media: Get found. Get likes. Get results. 3 online sessions—FREE!
 
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