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In This Issue
+ How-To: Lessons for 2014: What Was Missing in Your 2013 Holiday Strategy?
+ Survey Says: How Effective Are Marketing Agency Blogs?
+ PRO Favorite Guide: No-Nonsense Media Mix Guide for Your Marketing Plan
+ Quick Take: Six Tips for Creating an Effective Online Customer Survey
+ My View: Seven Cautionary Tales of Hashtag Hijackings
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How-To Lessons for 2014: What Was Missing in Your 2013 Holiday Marketing Strategy?
By Joseph Pigato
Did you get a piece of this holiday pie, or were you left out in the cold? Now that the holiday season is behind us, here are lessons about what marketing teams can do to make the holidays in 2014 even merrier. Read More
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PRO PRO Favorite How-To Guide: No-Nonsense Media Mix Guide for Your Marketing Plan
This 36-page guide will help you explore your marketing options and choose the media mix that will work best for reaching your target audience while working within the boundaries of your budget. Read More
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Survey Says
How Effective Are Marketing Agency Blogs?
By Ayaz Nanji
Just over three-quarters of agencies (76%) have an external facing company blog, and 58% expect their blogging activity to increase in 2014. Read More
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Quick Take
Six Tips for Creating an Effective Online Customer Survey
By Sameer Bhatia
When using a free or subscription-based online tool to create a survey, you must be certain that the survey is carefully designed to yield the most valuable data. Read More
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My View Seven Cautionary Tales of Hashtag Hijackings
By Mark Potter
Sometimes, the intended purpose of a hashtag can become ignored as users hijack it for their own purposes. With that in mind, let's take a look at some famous cases of hashtag hijackings. Read More
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