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| By Jim Bergeson |
| When handled adeptly, customer data can be a marketer's most reliable weapon for reaching customers' buying intentions—and closing sales. Learn five ways to build a data-driven marketing culture that'll help you get results.
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| In just 10 minutes, MarketingProfs' own Megan Leap shows you how to build a Twitter following in a week. Learn how to create a compelling profile to attract high-quality followers, use Twitter lists, get people to follow you back, and more.
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| Ad Agencies Slow to Adapt to Online Marketing |
| Only 9% of senior-level marketers say traditional ad agencies are doing a good job of evolving and extending service capabilities in the digital age. Moreover, such firms are likely to be challenged by specialized digital marketing providers in 2012.
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Four Ways to Own the First SERP
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| If customers aren't familiar with your business, they're likely to conduct some research before buying from you. That's why owning the first search engine results page (SERP) is a critical part of your Web-presence optimization. Here are four ways to land on page one of a Google search.
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| By Ted Mininni |
| How effective are social media and QR codes in influencing shoppers? Though such digital media can build brand awareness and help customers save time and money, other tools are necessary to drive an actual purchase.
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