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In This Issue
+ How-To: Seven Tablet and Mobile Trends to Expect in 2012
+ Slide Show: Five Tips for Online Public Relations Success
+ PRO Take 10: How to Write the Perfect Email Subject Line
+ Survey Says: Blogs Top List of Social Media Investments for 2012
+ Quick Take: Six Ways to Make Your Content Shareable
+ My View: How to Define Public Relations
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How-To Seven Tablet and Mobile Trends to Expect in 2012
By Thierry Costa
In 2011, mobile shopping increased and iPad tablet conversion rates soared. Are you prepared for the growing mobile and tablet retail environment? Learn seven key trends that will dominate 2012. Read More
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Slideshow Five Tips for Online Public Relations Success [Slide Show]
By Allie Gray Freeland
It's 2012. Advances in the digital world have revolutionized media—and how public relations professionals do their jobs. Are you keeping up? Here are five tips for mastering the digitization of public relations. Read More
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PRO PRO-Favorite Take 10: How to Write the Perfect Email Subject Line
In our most popular Take 10 webcast, email marketing expert Stephanie Miller covers five easy tips for writing the perfect email subject line. They're deceptively simple—just like a brilliant subject line. Read More
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Advertisement  Register now and save $100 on SocialTech 2012 (PRO members save even more). Join MarketingProfs March 29-30 in Seattle for serious B2B social media marketing smarts and networking fun, plus in-depth, pre-conference training workshops on content and measurement. Learn more and register now.
Survey Says
Blogs Top List of Social Media Investments for 2012
Fully seven in ten brands (70%) say they plan to increase their presence across social media platforms in 2012, while 59% plan to boost the frequency of social content publishing. Many brands plan to focus their efforts beyond the big three platforms (Facebook, Twitter, and LinkedIn) in 2012. Read More
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Quick Take
Six Ways to Make Your Content Shareable
Content isn't meant to stay grounded. It's meant to soar across the social Web. But you have to help make that happen. Here are six tips for getting your readers to share your content online. Read More
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My View How to Define Public Relations
By David Reich
The Public Relations Society of America (PRSA) recently announced plans to update the formal definition of Public Relations. It unveiled the top contenders to become the official definition of PR. I'm really not crazy about any of them. Read More
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@TomMartin The Biggest Mistake Companies Make in Social Media Content Marketing - and how to fix it https:////bit.ly/wLOLRK
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Forum Today's Question
By online 1/25/2012 at 2:03 PM
My new client doesn't see the value in redesigning his company's website. Are there statistics that prove the importance of a website to a company's bottom line? Go To Question
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