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In This Issue
+ How-To: LinkedIn Lessons From Game of Thrones: 7 Ways to Connect (Part 2)
+ Survey Says: Does Posting More Content Lead to More Engagement?
+ PRO Seminar: Leading a Culture of Innovation (With Sir Ken Robinson)
+ Infographic: Social Data's Influence on B2B Sellers and Buyers
+ My View: Five Fears of SMBs
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Advertisement  Get found. Get likes. Get results. Join us on February 13 for our Social Media Marketing Virtual Conference and learn how to integrate social with other elements of your marketing mix to drive customers to your brand and achieve mind-blowing results. Register today.
How-To LinkedIn Lessons From Game of Thrones: Seven Ways to Develop Connections (Part 2)
By Larry Kim
In Part 2, you'll discover more lessons from Westeros's favorite characters and clans about how marketers can develop connections on LinkedIn. Read More
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PRO PRO Seminar: Leading a Culture of Innovation (With Sir Ken Robinson)
Sir Ken Robinson will identify the three myths about innovation that hold organizations back. Based on his own experience, he will share basic practices that drive the most innovative organizations ahead of the pack, and he'll explain the core roles of creative leaders. Read More
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Advertisement  Let's MAKE marketing magic! Join us in Boston, October 20–23 for B2B Marketing Forum 2015. More days. A bigger venue. A truly interactive, attendee-led experience. Hurry, register through January 31 for only $995 ($895 if you're PRO). And don't forget to add a pre-conference workshop (or two).
Survey Says
Does Posting More Content Lead to More Engagement?
By Ayaz Nanji
Brands are producing much more content now, but the engagement with each piece of content is less than it was two years ago, according to a recent report from Track Maven. Read More
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Social Data's Influence on B2B Sellers and Buyers [Infographic]
By Verónica Maria Jarski
Social data has gone beyond B2C to influence B2B sellers and buyers. Here's a look at how social data enhances B2B lead targeting and guides the buyer's journey. Read More
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My View Five Fears of SMBs
By Tiffany Monhollon
What really weighs on the minds of small business owners? And, more important, what can they do to help relieve those worries? Read More
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Jan 27
 FREE Seminar—What's Next: Seven Marketing Trends to Watch in 2015
Jan 29
 PRO Seminar—Leading a Culture of Innovation with Sir Ken Robinson
Feb 5
 PRO Seminar—How to Integrate Your Brand's Story Into Your Marketing Arsenal
Feb 10
 FREE Seminar—The Ultimate Guide to Growing Your Email List
Feb 12
 MarketingProfs University—Marketing Measurement & Analytics
Feb 13
 Virtual Conference—Social Media: Get found. Get likes. Get results. 3 online sessions—FREE!
Oct 20-23
 B2B Marketing Forum 2015—Save up to $1,000 through Jan. 31 Register Now
 
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