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In This Issue
+ How-To: 3 Threats Lurking in Your Marketing Cloud—and How to Bust Them
+ Podcast: How to Hire and Invest in Great Employees: Tom Gimbel
+ PRO How-To Guide: Email Essentials: The Keys to Increasing Open Rates
+ Survey Says: Brands Are Using Fewer Marketing Agencies
+ My View: 5 Marketing Lessons the Common Core Should Have Followed
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How-To Three Threats Lurking in Your Marketing Cloud—and How to Bust Them
By Scott Meyer
A whole new marketing phenomenon has blossomed, enriching the user experience like never before: cloud technology. It's innovative... and it's threatening to turn into its own unique nightmare for companies. Read More
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Podcast How to Hire and Invest in Great Employees: Tom Gimbel on Marketing Smarts
By Kerry O'Shea Gorgone
Tom's staffing firm has an employee retention rate of 90% and absenteeism is less than 1%. Tom shares advice on hiring the right people and creating a culture that enables your employees and business to thrive. Read More
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PRO How-To Guide: Email Essentials: The Keys to Increasing Open Rates
This 24-page guide discusses email open rates, industry averages, and ways to maximize your data accuracy. You'll delve into six key factors that have an impact on email opens—and discover tips for improving your efforts in each of those six areas. Read More
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Survey Says
Brands Are Using Fewer Marketing Agencies
By Ayaz Nanji
Some 62% of brand marketers say they use two or more marketing agencies to support their business, a 13 percentage point decrease from 2009, when 75% said they used two or more, according to a recent report from RSW/US. Read More
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My View Five Marketing Lessons That the Common Core Initiative Should Have Followed
By Rafe Gomez
Better planning (and marketing) could've helped the Common Core Initiative gain more adoption. Here's what it could've done—and what marketers must keep in mind when pitching new programs. Read More
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Jan 29
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Feb 5
PRO SeminarHow to Integrate Your Brand's Story Into Your Marketing Arsenal
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FREE Seminar—The Ultimate Guide to Growing Your Email List
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