MarketingProfs Today: 4 B2B Trends in 2018 | Journalism Lessons for Content | Agency Pitches

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In this issue

1.	How-To: Four B2B Marketing Trends That Will Define 2018
2.	Article: 5 Journalistic Principles That Are Key to Creating Killer Marketing Content [Sponsored]
3.	PRO Take 10: How to Organize a Successful Distributed Team Meeting
4.	Survey Says: What Brands Value in Marketing Agency Pitches
5.	Infographic: Six Pitfalls to Avoid in Your Next Experiential Marketing Campaign

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How-To

Four B2B Marketing Trends That Will Define 2018

By Melissa Tatham

In the new year, a combination of technology advances, organizational cultural shifts, and buyer-behavior changes will push B2B marketing in new directions. Here are four trends that will start to mature in 2018. Read More

Five Journalistic Principles That Are Key to Creating Killer Marketing Content

By Michael Saba [Sponsored Content]

Journalists and writers may not be trained in marketing, but they can bring valuable and practical content-creation skills to marketing organizations. Read More

FOR PRO Members

Take 10: How to Organize a Successful Distributed Team Meeting: Communication Is Key

What happens if your team members are distributed all over the country or the world? Physical separation doesn't mean you can't efficiently exchange information and accomplish your goals. In just 10 minutes, you'll learn how to close the gap and establish effective communication. Read More

You're a busy, passionate marketer. And sometimes—let's face it—this gig is overwhelming. Don't worry. We get it, and we're here to help. PRO training gives you access to the marketing resources you need to be the best marketer you can be, without breaking a sweat. Upgrade for just $167 with code GOPRO2018 today!

Survey Says

What Brands Value in Marketing Agency Pitches

By Ayaz Nanji

Agencies overestimate the importance of reputation and underestimate the importance of cost/value when pitching brands, according to recent research from Vennli. Read More

AT-A-GLANCE

Six Pitfalls to Avoid in Your Next Experiential Marketing Campaign [Infographic]

By Laura Forer

Live marketing experiences can be effective in giving your customers memorable and relevant experiences—but only when they are done right. Check out these six things not to do next time you're planning an experiential campaign. Read More

event calendar

Jan 30	FREE Seminar—Engagement: The Future of Content Delivery
Feb 6	FREE Seminar—How to Personalize Content Experiences at Scale
Feb 15	Teach Me How— Predictive Analytics for Social Media Marketers
Mar 9	Virtual Conference—Marketing Writing \| Tools. Mindset. Craft. It's all here.
Nov 13-16	B2B Marketing Forum—Register by February 15 to save up to $800!

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