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MarketingProfs
Jan 4, 2018 Vol. 17, No. 3
In this issue
1. How-To: 3 Trends in B2B Buyer Behavior & How to Generate Quality Leads by Addressing Them
2.  PRO  New Live Seminar: Storytelling That Connects and Converts Across Platforms
3. Survey Says: Marketers' Top Mobile Advertising Challenges
4. Infographic: 5 Essential Tips for Successful SMS Lead Generation
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How-To
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Three Trends in B2B Buyer Behavior and How to Generate Quality Leads by Addressing Them
By Markus Linder
Generating qualified leads remains a top challenge for B2B marketers. Here's how you can address three key B2B buying trends to earn buyers' attention and trust—and improve the quality of your lead generation. Read More
FOR  PRO  Members
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New Live Seminar: Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms
In this Teach Me How seminar, you'll learn to tell stories that inspire people to take action across channels. You'll also discover five secrets that the most successful brands use to create cohesive narratives in our digital world. Read More
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Advertisement  You're a busy, passionate marketer. And sometimes—let's face it—this gig is overwhelming. Don't worry. We get it, and we're here to help. PRO training gives you access to the marketing resources you need to be the best marketer you can be, without even breaking a sweat. Upgrade for just $167 with code GOPRO2018 today!
 
Survey Says
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Marketers' Top Mobile Advertising Challenges
By Ayaz Nanji
Marketers say their biggest challenges with mobile advertising are opaque data and a lack of internal knowledge about the approach, according to recent research from AppsFlyer and Forrester. Read More
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AT-A-GLANCE
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Five Essential Tips for Successful SMS Lead Generation [Infographic]
By Laura Forer
SMS has grown to become a popular form of communication, and savvy marketers are figuring out how to use this channel for lead generation. The catch? People interact with SMS differently than with other channels, so be sure you're using SMS the right way. Read More

event calendar

Jan 12
Virtual Conference—Top Marketing Trends for 2018 | Stay on your game
Jan 18
Teach Me How— Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms PRO
Jan 30
FREE Seminar—Engagement: The Future of Content Delivery
Nov 13-16
B2B Marketing Forum—Register by February 15 to save up to $800!

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