|
|
| advertisement |
|
|
|
|
| By Laura Patterson |
| Marketing accountability was a key topic of the last decade—and as 2011 kicks off, it looks like that's not going to change. Apply these five marketing-accountability resolutions to improve marketing measurement and performance.
Read More
|
|
|
|
|
|
| Think SEO and sex don't go together? Think again. In this PRO case study, we reveal how effective SEO and sex can be the tantalizing combination that gets people to listen up and take notice.
Read More |
|
|
|
| advertisement |
|
|
 |
| As Android Surges, Smartphone Market Heats Up |
| Look out Apple, there's a dark horse in the race between the leading mobile players. Google's Android mobile operating system (OS) is rapidly gaining market share in the US—particularly among new smartphone buyers—though it hasn't overtaken Apple's iOS.
Read More
|
|
|
|
|
|
|
|
Four Ways to Boost Response With Welcome Emails
|
| First impressions are everything—even when it comes to email. If your company doesn't send out welcome emails, you could be missing out on remarkable opportunities, such as increasing long-term engagement with new subscribers by 33%, according to this article.
Read More
|
|
|
|
| advertisement |  |
|
|
|
|
| By Paul Barsch |
| Marketing professionals rely heavily on fact-based decision-making, but what holds true today may not hold true tomorrow. The best way to deal with "proven" facts is with a healthy dose of skepticism.
Read More
|
|
|
|
|
|
 |
| Jan 7 / #ProfsChat—Email Sins that Work Twitter chat with @DJWaldow, noon-1pm ET |
| Jan 13 / PRO Seminar—57 Ways to Connect With Customers featuring Seth Godin |
| Jan 14 / #ProfsChat—Email as Conversational Glue Twitter chat with @StephanieSAM, noon-1pm ET |
| Feb 2-4 / Digital Marketing Forum—Turn Up the Heat! (Austin, TX) Save $100 with code CHILI |
| Feb 11 / Digital Marketing World—Demand Generation Free online conference |
|
|
|
|
 |
|
|
