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In This Issue
+ How-To: Results-Driven Creative in 4 Steps, Pt. 1: Efficient Creative Briefing
+ Survey Says: Social Network Growth, Engagement Levels, Demographics
+ PRO: 3 Ingredients to Turn Engagement Into Measurable Business Results
+ Infographic: What Does a Day in Social Media Look Like?
+ My View: Why Businesses Need to Embrace Marketing Orchestration
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How-To Results-Driven Marketing Creative in Four Steps, Part 1: Efficient Creative Briefing
By Cameron Avery
Marketing creative can make or break your campaigns. This series explores the four steps you (or your creative agency) should take to achieve better results from your marketing creative. Read More
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PRO Take 10: Three Ingredients That Turn Engagement Into Measurable Business Results
You may have plenty of engagement via social media, but if it's not garnering positive ROI for your business, you need to revisit your strategy and approach. In just 10 minutes, you'll learn how to build an engagement strategy that will bring in the results you need. Read More
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Survey Says
Social Network Data: Growth Trends, Engagement Levels, and Demographic Profiles
By Ayaz Nanji
Facebook remains the dominant social network in the United States, but an increasing number of users are diversifying to multiple platforms, according to a recent report from the Pew Internet and American Life Project. Read More
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Quick Take
What Does a Day in Social Media Look Like? [Infographic]
By Verónica Maria Jarski
Of the world's roughly 7 billion people, 40% use social media daily. So, what are those folks doing on the major social platforms? Read More
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My View Why Businesses Need to Embrace Marketing Orchestration
By Kyle Christensen
Find out more about what marketing orchestration is and why marketers need to set aside traditional campaigns to adopt it. Read More
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