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In This Issue
+ How-To: Tap Into the Thinking of Today's Always-Connected Customers
+ Podcast: The Secret to Shareable Content: Syed Balkhi
+ PRO How-To Guide: Picture This: The Marketer's Guide to Visual Content
+ Quick Take: People Can Now Call You From Their Wrist. Are You Ready?
+ Survey Says: The Email Strategies of 20 Top Retailers
+ My View: Answering the Call for Integrated Services
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Advertisement  Phone calls convert 3X more than any other type of lead. Are you making them count? Learn how to optimize your phone calls with our free guide.
How-To Always-On Marketing to the Always Connected: Five Ways to Tap Into Your Customers' Thinking
By Mark Penson
Smartphones and tablets are changing our lives. We've never been more connected... and never has it been easier for us to share our thoughts, feelings, and opinions—or for marketers to collect them. Read More
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Podcast The Secret to Shareable Content: Syed Balkhi Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Entrepreneur Syed Balkhi, creator of popular sites List25 and WPBeginner, shares tips for creating shareable content. Read More
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PRO How-To Guide: Picture This: The Marketer's Guide to Visual Content
In this 21-page guide, you'll discover how visual content is upending how brands reach their customers—and which brands are doing it best. You'll learn the types of visual content that cut through the digital noise, tips on telling visual stories that drive emotional reactions... and more! Read More
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Advertisement  61% of searchers who place a phone call are ready to buy. Are you paying attention to your most valuable leads? Learn how to optimize your phone calls with our free guide.
Survey Says
The Email Strategies of 20 Top Retailers
By Ayaz Nanji
Many major retailers are not personalizing their marketing emails based on customer behavior, instead sending out generic messages with nontargeted product recommendations, according to a recent report from SimpleRelevance. Read More
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Quick Take
It's Now Possible to Call From Your Wrist. Marketers, Are You Keeping Up?
By Eric Holmen
Inbound phone calls convert at up to 10-15 times the rate of traditional Web clicks. Meanwhile, Apple, Google, Twitter, and Amazon recently released products or features that merge calls with multiscreen experiences. Here are five steps to help you deal with what's coming. Read More
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My View Answering the Call for Integrated Services
By Mark C. Nardone
Today's brands are demanding more marketing services from agencies. What do the brands want? And how are agencies responding? Read More
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Oct 2
PRO Seminar—Capitalize on the Content Marketing Obsession
Oct 2
MarketingProfs University—Content Marketing Crash Course
Oct 9-10
B2B Forum 2014—Boston, MA SOLD OUT
Oct 16
PRO Seminar—How to Use Metrics to Achieve Greater Results From Your Next Exhibit
Oct 17
On-Demand: B2B Forum 2014—Online
Nov 14
Virtual Conference—The Mobile Revolution 3 online sessions—FREE!
 
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