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MarketingProfs
Oct 10, 2017 Vol. 16, No. 195
In this issue
1. How-To: How to Pick the Right Location for Your Exhibit Booth: A Thorough Guide
2.  PRO  New Live Seminar: Create More Compelling Content Using a Custom Content Architecture
3. Survey Says: SEO Trends for Publishers: Ranking Factors and AMP Impact
4. Infographic: The State of Personalization: Budgets, Trends, and Challenges
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Advertisement  Are you sure you’re reaching the right online audiences? Gain access to predictive consumer insights based on real behaviors to reach your best customers online. Watch our new Claritas Digital video to learn how you can increase ROI and drive brand awareness for your company.
 
How-To
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How to Pick the Right Location for Your Exhibit Booth: The Selection Process Simplified
By Mark Kao
The right booth space and location on the exhibit floor are vital for maximizing event ROI. The location selection process, however, can be complicated. So here, in a handy guide, are all the important factors you need to take into account. Read More
FOR  PRO  Members
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New Live Seminar: Create More Compelling Content Using a Custom Content Architecture
In this online seminar, you'll learn the key steps to creating your own content architecture blueprint. You'll discover how to ensure your blueprint covers your core messaging priorities so it serves as your guide from process to execution, and how to customize it to meet your company's needs and goals. Read More
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Advertisement  Link your online advertising plan to your overall brand strategy with Claritas Digital! Using target marketing based on real consumer behaviors, ensure your ads are reaching your ideal consumers. Watch our video now!
 
Survey Says
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SEO Trends for Publishers: Ranking Factors and AMP Impact
By Ayaz Nanji
Content from publishers that ranks well on Google tends to be lengthier, more shared on social media, and more relevant to the search query compared with top-ranking content in other verticals, according to recent data from Searchmetrics. Read More
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AT-A-GLANCE
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The State of Personalization: Budgets, Trends, and Challenges [Infographic]
By Laura Forer
Dear [first name] isn't enough... Today's personalization encompasses not just email fields but the entire buying experience. Check out the infographic to see how marketers are using personalization now and where it's going in the future. Read More

event calendar

Oct 11
FREE Seminar—10 Marketing Hacks to Deliver Work On-Time, Every Time
Oct 12
Online Seminar—Create Your Content Architecture Blueprint PRO
Oct 12
Online Course—High-Performance Content Marketing | 12 online classes
Oct 13
Virtual Conference—Marketing Strategy | It's Big Picture Time
Oct 17
FREE Seminar—Turn Marketing and Sales From Frenemies to Besties
Oct 19
Teach Me How—How to Add Live Streaming Video to Your Marketing Mix PRO

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