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In This Issue
+ How-To: What Marketers Can Learn From Farmers
+ PRO Online Tool: Get Serious About Your Social Media Strategy
+ Survey Says: Tech Marketing Budgets Under Pressure
+ Quick Take: B2B Blogging: Three Steps to Getting Noticed
+ My View: Awesome (and Shareable) Content From the B2B Forum
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How-To What Marketers Can Learn From Farmers
By Becky McCray
Marketing is a game of seasons and cycles. We deal with ups and downs, timing, and patience. It's a lot like farming, actually. Read More
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PRO Online Tool: Get Serious About Your Social Media Strategy
Via eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with critical tips for planning, executing, measuring, and optimizing social media programs that meet your business objectives. Read More
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Advertisement  Today's hottest social media marketers bare it all at Social Media Marketing: The Full Monty! We'll hold nothing back in these 13 classes, on-demand, anytime. Save $200 with code BAREITALL.
Survey Says
Tech Marketing Budgets Under Pressure
Tech companies are increasing their marketing budgets a paltry 1.7% in 2012, roughly one-half the 3.5% bump they reported in 2011, according to the "2012 CMO Tech Marketing Benchmark Study" from IDC. Read More
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Quick Take
B2B Blogging: Three Steps to Getting Noticed
Ah, the challenges of B2B blogging: having a good business reason to start one, finding an authentic "voice" for it, and keeping it fresh and updated once it's up and running.

But the biggest challenge of all: finding and sustaining an audience! Read More
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My View B2B Forum: They Came, They Saw, They Created Awesome (Shareable) Content
By Verónica Maria Jarski
Did you miss the MarketingProfs B2B Forum? Or do you need a look back? Fortunately, attendees took fabulous notes, snapped awesome pictures, and wrote informative blog posts filled with key takeaways. Read More
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Oct 16
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