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Wednesday, October 16, 2019

Why Marketers Should Use Stories and Stories Ads, and How to Do It
Email Optimization & ROI: How to Get the Most From Every Email [sponsored]
How to Craft a Concise B2B Sales Pitch in Limited Time
Marketing Writing: Binge-Learn How to Be a Better Writer
Trust and Privacy: Reaching Today's Connected Customers [Infographic]
 
Why Marketers Should Invest in the Stories Format and Stories Ads, and How to Do It
More than 1 billion Stories are shared every day across the Facebook family of apps: Facebook, Instagram, and WhatsApp. Stories as a social media format are here to stay. Marketers and brands that invest in this trend will reap generous rewards.
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Email Optimization and ROI: How to Get the Most From Every Email You Send
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Sure, a few emails that don't perform optimally may not kill your marketing. But if there's a major snag—or an opportunity to drive more conversions—that you're not aware of, it can cost you big. Here are simple tips to optimize every email and maximize ROI.
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How to Craft a Concise B2B Sales Pitch in Limited Time
To write the perfect sales pitch in a short amount of time, you need a basic structure that you can then tailor to each prospect's needs. To do that effectively, take these six steps.
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Update Your Content Strategy and Increase Customer Engagement
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What can the B2B industry learn from the content marketing tactics B2C companies are using to connect with their customers like never before? Access this report to learn how to effectively engage your customers with content.
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Marketing Writing: Binge-Learn How to Be a Better Writer
MarketingProfs event
One skill is guaranteed to make your marketing better: writing well. Take time this fall to binge-watch all 11 sessions of MarketingProfs' Marketing Writing Bootcamp, and set off toward a successful 2020. Save $100 with code BINGELEARN
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Trust and Privacy: Reaching Today's Connected Customers [Infographic]
Although most consumers are willing to share personal data to receive personalized experiences in return, many are wary about how well their privacy is guarded, according to recent research. Check out the study findings.
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Profs Picks
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Crafting and executing a content strategy can be daunting. How do you know what kind of content to create, what channels to send it through, and to what audience? How do you ensure your content strategy achieves the goals you set? SmartBrief answers those questions—and more—in a new report. It offers best-practices you can implement immediately, including how B2B marketers can improve their content strategy and distribution by learning from B2C publishers and brands that are dominating content to effectively engage customers. Get the report now.
One skill is guaranteed to make your marketing better: writing well. To be well on your way to a successful 2020, take time this fall to binge-watch all 11 sessions of Marketing Writing Bootcamp. Each session is 20-60 minutes, presented by the likes of Ann Handley, Sonia Simone, Ahava Leibtag, and Nancy Harhut (among others). The sessions are available on-demand for viewing at any time on your computer or mobile device. Save $100 with code BINGELEARN.
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OCT
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[In-Person Event] MarketingProfs B2B Forum
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OCT
17
[Webinar] Using Customer Insights to Elevate Your Marketing
sponsored by Melissa Direct | 60 minutes
OCT
24
[Webinar] Get Ahead: Top Tips for Successful Demand Generation
sponsored by LeanData | 30 minutes
OCT
31
[Webinar] Demystifying Event Marketing
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NOV
15
[Online Forum] Marketing With Video
sponsored by Vidyard | 3 live sessions
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—Vahe Habeshian, Director of Publications
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